We sell our own brand, so we are concerned about the impression of the product and the reaction of customers. I want to know needs and trends, I want to research what people are having trouble with and what they want...
Every day, millions of users from all over the world post and read anonymously on Twitter. It is said that there are more than 330 million people around the world every month, and in Japan alone, 45 million people use it every month.
If all this data could be easily collected and analyzed, would you like to try it? This time, I will introduce a data analysis method using hashtags that are often seen in Twitter posts.
1. What is a Twitter hashtag?
Difference between hashtag and search function
Twitter has a function called "keyword search" as follows.
There are two ways to use this "keyword search".
Search by entering keywords directly
Search keywords with hashtags
The difference in the search results is that if you enter the keyword directly and search, all posts containing the entered keyword will be displayed in a list. If you search for a keyword with a hashtag, only posts using the same hashtag on Twitter will be displayed in the list. In other words, if you search for keywords with hashtags, posts without hashtags will not be displayed in the list.
For example, let's say there is a popular cafe based on word of mouth. What many people are curious about is "Where is the place?" "What is the atmosphere like inside the store?" "What kind of menu is there?"
However, if you enter a keyword directly into Twitter's search function and search, you will find that "I went to a cafe and it was delicious!", "It was fun with XX!" It collects information that is not useful for business.
However, when searching for keywords information technology with hashtags tech, there are many cases where posts are made with the assumption of people who want to visit the cafe in the future or messages to the shop. In addition to links, menus and map information, it is established that comments on the restaurant (recommended because ○○ is delicious, what it tasted like when you ate it, how was the customer service), etc. higher.
In other words, rather than blindly searching for keywords and collecting data, focusing on posts using # (hashtags) will give you more useful information for your business.
2. Benefits of researching Twitter hashtags
Looking at Twitter posts, you can see that about 90% of people use hashtags. If so many people are using it, can't it be used for something? In fact, Twitter hashtags can be collected and used to solve problems and business opportunities in various fields.
・Understand trends
・Analyze public needs and influence
・Collect reviews
・Capturing market trends
・It leads to the development of products and services and the improvement of effective promotions.
spot the trends
You can identify the latest topics and topics that are being discussed globally by catching trend of surge of hashtags and newly appearing words. Hashtags on specific topics can effectively promote your company's products and services to a wider audience.
There are many examples of Twitter trending hashtags changing consumer behavior, and analyzing hashtags to understand trends can have a significant impact on corporate profits.
Analyzing public needs and influence
By analyzing the number of times a hashtag is used, you can figure out how much demand there is for that hashtag. For example, if the use of a certain hashtag is increasing, there is a possibility that users' needs for related services, products, and information are increasing.
These results will lead to successful exploitation of the blue ocean market. It is also possible to create a new advertising strategy using hashtags that are in demand and have a lot of response.
Collect word of mouth and visualize brand position
There are many cases where word of mouth is posted on Twitter posts with hashtags. It takes time and effort to search for reviews directly from Twitter posts, but if you search for reviews from hashtags, you can easily collect real customer feedback.
Reviews on Twitter are often anonymous, which can help us improve our products, services, and customer service, as they tend to be more authentic. Then, by analyzing impression words and relationships, you can visualize the positioning of your competitors and your own brand.
Catch Market Trends
By actively researching what's in relevant business posts every day, we understand 'what people are talking about' and learn about general opinions, trends and overall behavior of our target audience. You can catch the valuable trend of
Additionally, engaging with top influencers and thought leaders on Twitter can help you understand the early stages of a trend before it explodes. For example, popular hashtags on Twitter get more clicks and shares, so tracking tweets with trending hashtags can help identify rising markets.
Keeping an eye on new trends and conversations will help you make better business decisions and be the first to capitalize on these trends.
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